100 | Leading Lifestyles
200 | Metrotechs
300 | Aspirationals
400 | Hearth and Home
500 | Doing Fine
600 | Fair Go
Key Features
Our Live platform enables you to find, profile and engage with customers and prospects who are ready to buy, map hotspots of consumer demand to turbo charge local area marketing and ranging, create messages that resonate, build audience segments to target across multiple media channels, measure the success of your digital marketing – and more.
Interactive Mapping
Use the catchment analysis tool to pinpoint optimal locations for local area merchandising and marketing where your customers and prospects are most receptive.
Use Live Mapping, a sophisticated geo-spatial mapping tool, to empower your business with location-based intelligence. Maps can be created at the click of a button and you can use other geographic displays to analyse and present information such as Helix Personas, Roy Morgan Single Source, Census data and your own customer and sales information, down to a mesh block level.
Actionable
Helix Personas is available to buy across all media activation channels via our extensive partner network, including programmatic, premium display and video, mobile, outdoor and letterbox advertising.
Industry Level Data
Analyse each Helix Persona in detail with thousands of data points covering media preferences, lifestyles, values, attitudes and interests, as well as industry specific data sets across finance, automotive, telecommunications, retail, FMCG – and more.
Intuitive Platform
Get to know your Helix Personas via our dedicated web portal or purchase our ready made reports at our online store.
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Helix Personas
Talk to us today
SUCCESS STORY: AUDIENCE GROUP
featuring James McDonald, Director
SUCCESS STORY: TICKETMASTER
featuring Nathan Crook, VP Marketing, Asia Pacific
SUCCESS STORY: TOWN SQUARE
featuring Alison Ray, General Manager
SUCCESS STORY: POPULARES
featuring Ed Coper, Changemaker
Other resources
Bank Australia drives growth with Helix Personas
Bank Australia set a target – to become Australia’s leading customer owned responsible bank and have the predominant market share of the socially aware customer values segment, namely the Leading Lifestyles and Metrotech Helix Communities who represent over 50% of total banking value.
Using Helix Personas to inform business strategy in a new and challenging market
Bank Australia set a target – to become Australia’s leading customer owned responsible bank and have the predominant market share of the socially aware customer values segment, namely the Leading Lifestyles and Metrotech Helix Communities who represent over 50% of total banking value.
Bendigo Bank reaches new home loan audiences
Bank Australia set a target – to become Australia’s leading customer owned responsible bank and have the predominant market share of the socially aware customer values segment, namely the Leading Lifestyles and Metrotech Helix Communities who represent over 50% of total banking value.